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Sales lead

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The terms Sales lead (or, merely lead) and lead generation refer to the the identification of prospective customers for a company's products or services. The lead is a person who has the interest (need or want), ability and authority to purchase or influence the purchase of the product or service.


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This term or phrase is currently an entry in The SmallBusiness.com Business Glossary WIKI. Please help expand this entry into a more detailed description.

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