Google

File:Googlelogo.png

Google is the most-used search engine on the web, receiving several hundred million queries each day through its various services.. Google's primary source of revenue is its Adwords program, a means for businesses to place adds related to the words Google users are seeking. While large companies actively utilize Adwords, the program is also used by millions of small businesses in the U.S. and around the world.

Google optimization

Main article: Search engine optimization

Since Google is the most popular search engine, many businesses have become eager to influence their website's Google rankings. An industry of consultants has arisen to help websites increase their rankings on Google and on other search engines. This field, called search engine optimization, attempts to discern patterns in search engine listings, and then develop a methodology for improving rankings to draw more searchers to their client's sites.

Google products used by small businesses

Google Adwords

AdWords is Google's advertising program that enables an advertiser to create online advertisements and show them on Google and across a vast network of websites that participate in Google's Adsense program. With Adwords, Google pioneered a new model of marketing called Search advertising. AdWords allows an advertiser to reach new customers who are in the process of searching for a specific type of product or service. It charges advertisers using a method called "pay per click," that displays ads on websites, but only charges the advertiser is an internet users actually clicks-through to the landing page the advertiser attaches to the ad.

Google Docs for Business

Main article: Google Apps for Business

Google Places

Google Places is a free service offered from Google to Local Business Owners. It's one of the best places to start if you are new to internet marketing. Once your account is setup up you can start adding your company
name and description. The great thing about this free tool is allows you to select categories to best describe your business. Also, you can upload photos and videos.

Google Wallet

Google Wallet is a web application that stores payment information and that enables them to pay for merchandise purchased online or in-store at participating merchants. On the web, buyers click a Google Wallet button to make secure purchases with their saved payment information. Buyers can also use the Google Wallet mobile app to make purchases at physical retail store locations. Before 2012, the merchant processing portion of Google Wallet was branded Google Checkout.

External links

• Google.com