Welcome to the SmallBusiness.com WIKI
The free sourcebook of small business knowledge from SmallBusiness.com
Currently with 29,735 entries and growing.

WIKI Welcome Page
Local | Glossaries | How-to's | Guides | Start-up | Links | Technology | All Hubs
About · Help Hub · Register to Edit · Editing Help
Twitter: @smallbusiness | Facebook | Pinterest | Google+

SmallBusiness-com-logo.jpeg

In addition to the information found on the SmallBusiness.com/WIKI,
you may find more information and help on a topic
by clicking over to SmallBusiness.com and searching there.


Note | Editorial privileges have been turned off temporarily.
You can still use the Wiki but cannot edit existing posts or add new posts.
You can e-mail us at info@smallbusiness.com.


Demographic profile

SmallBusiness.com: The free small business resource
Jump to: navigation, search

Demographic profile is a term used in marketing and broadcasting, to describe a demographic grouping or a market segment. This typically involves age, social class and gender bands. A Demographic profile can be used to determine when and where advertising should be placed to achieve maximum results.

A Demographic profile can be used to determine when and where advertising should be placed so as to achieve maximum results. In all such cases, careful research is done to match the Demographic profile of the target market to the Demographic profile of the advertising medium.

Demographic profiles are revealed through the ads that accompany the entertainment medium. For example, in the United States the television program The Price is Right most frequently airs from 11 a.m. to Noon. The commercials on it (besides the use of product placement in the show itself) are often for things like arthritis pain relievers and diapers. This indicates that the target Demographic profiles are senior citizens and parents with young children, both of which would be home at that time of day and see that show.

See Also

SB glossary new.jpg
This term or phrase is currently an entry in The SmallBusiness.com Business Glossary WIKI. Please help expand this entry into a more detailed description.
Wrench-small.jpg
This is a SmallBusiness.com stub: This page has been started by a user, but it needs more information and formatting to be considered an entry. If you can help, please add information that will make this entry helpful. See: How to edit an entry.