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Cannibalization

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In marketing, Cannibalization refers to a reduction in the sales volume, sales revenue, or market share of one product as a result of the introduction of a new product by the same producer.

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Source

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This entry includes content from the following Wikipedia article: Cannibalization

Link to this page: "http://ec2-18-221-132-222.us-east-2.compute.amazonaws.com/w/index.php?title=Cannibalization&oldid=19904"